It Perspective On Systems Analysis In A Crm Implementation

Dawn Jenner, DataFlow Computer Resource Management, Santa Rosa

Stevenson Hall 1300
11:00 AM - 11:50 AM

Customer Relationship Management (CRM) is fast becoming the preferred way businesses interact with their clients and customers. Yet, statistics show that mostCRM ventures fail, costing millions in lost revenue. Key to effective CRMimplementation is a systems analysis process that clearly focuses on the company's goals and client needs, while identifying the company's culture and resources, andaccurately matching the appropriate technology with the users' abilities.