The Software Development Cycle As It Applies To A Marketing Database

Eric Levinson, Broderbund, Novato

Stevenson Hall 1300
12:00 PM - 12:50 PM

It can be potentially difficult to please all those involved in the software development cycle. Marketing managers will design a feature spec and MRD (Marketing RequirementsDocument) and pass those on to the project manager. The project manager and engineering staff will then discuss the scope of the MRD and assign a very vague timeline to the various aspects of the project. In addition, the engineers will begin the Design Document, assumptions, test plans (both end to end and unit), as well as a project plan document describing everyone's role in the project. This talk will focus on the project as it makes itsway from a dream to a reality.